Is your business missing the mark?

Much more than a logo, the State Brand is an economic tool and asset that all South Australian businesses should take advantage of.

Locally, the brand helps consumers to identify what's local - and we know 90% of South Australians want to support local businesses. Globally, the collective use of the brand helps grow awareness of SA as a great destination to live, work, travel and invest.

One local business using the State Brand on their containers and packaging is The Yoghurt Shop.

From its beginnings in 2003 at the Adelaide Central Markets, to a global success story, The Yoghurt Shop has been loved by locals for over 20 years, and now exports across the world.

Brandon Reynolds, CEO of The Yoghurt Shop says that their use of the state brand “emphasises our South Australian roots, promotes the Australian-made quality, and appeals to international markets where our products are synonymous with world-class quality. It's a symbol of our commitment to excellence, local pride, and global reach.”

Across all business sectors, both product and service based, add the State Brand logo to your website, packaging or advertising to make the most of loyal, local support.

If your business is missing the mark, apply online and join over 9,600 SA businesses who have already registered to use the State Brand.